Bean's 24-hour flagship store, said he thought other retailers would have to match Bean's offer to remain competitive.
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offers free shipping with a minimum purchase of $99. : Offers free shipping for new customers on first order. offers free shipping to stores and plans to roll it out to all stores by June. offers unlimited two-day shipping through its $79-a-year Amazon Prime service. "Three-quarters of consumers say that they will abandon their purchase when they can't get free shipping," Lipsman said from his Chicago office.Ĭompetitors are taking approaches to shipping: Bean closely examine the rate at which online customers discard their "virtual" shopping carts when they see the shipping fees. In 2009, 30 to 35 percent of online holiday purchases involved free shipping this past holiday season, the figure grew to 40 to 45 percent, said Andrew Lipsman, analyst at comScore Inc., an Internet research firm. "In research after research after research, the customers said this is how we want to shop," Fuller said.Īware that customers want free shipping, retailers are increasingly providing it. Bean's chief marketing officer, said the company had been toying with the idea for the past three years as it tested occasional free shipping. Bean on Thursday upped the ante by waiving shipping fees all the time, with no minimum order, putting pressure on rivals.Įffective Friday, the outdoors and clothing retailer joins in offering permanent, no-strings-attached free shipping, going against the grain in an industry accustomed to selective free shipping offers, particularly around the holidays, and sometimes tied to minimum purchases or vanity credit cards.
FREEPORT, Maine - As retailers increasingly turn to free shipping to lure customers, L.L.
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